This is for SMB SaaS owners, transforming from early stage status to taking on outside investment and scaling the business. At this point, creating an effective sales “sausage machine” is critical and is often triggered by a decision to get some proven sales expertise on board.
Attracting the right people to your venture is key and for those owners looking at hiring a full time sales person for the first time, why not take a look at our info-graphic How to ensure your first sales hire is not your last.
It will help shape your thoughts, as you consider bringing a pure sales person into what is often a technically led and driven environment. Oil and water, perhaps?
If that works for you, there is also a follow on link to even more insights of this key growth stage for any business.